Guilty Smoothie
April 2013
Brief: From a question booklet filled out by an anonymous student, create a beverage brand based on key elements of their personality.
The booklet I received was only partially filled out, and what was there was passive aggressive, cryptic and had sexual undertones. The two aspects of the personality I focused on were ‘risqué’ and ‘flirty’.
The result is a smoothie which parodys Innocent, using it’s visual language to portray a cheeky idea.
ideas
The fruit has been pixellated as if to suggest nudity, and placed in a suggestive area of the carton.
